words for my niche

I've been reading a bit about finding/making your own niche, which is both important and tricky in the world of Etsy, where there is a lot of very talented, very cool competition.

What is my niche? Or what might it be?

I thought a fun brainstorming game would be to pick out words that appeal to me for one reason or another, and that I would like to somehow highlight in my niche.

Some words that make me smile: wool, yarn, knit, fiber. Really good stuff of substance and potential.

I'm big on pragmatism, so useful should go in the list.

Aesthetic pleasure is important, too... beautiful, pretty, lovely, etc.

Simplicity really appeals to me, but not to the point of being spare.

Crafting etc is really fun for me, and I want that to come across in my niche.

I want my niche to be a pleasant, friendly place to be, to come hang out, have a cup of tea, and enjoy the crafts.

I think that's a good start.

The harder, longer-term bit will be actually defining my style. Or maybe just defining a part of my style. Is it color-oriented? Structure-oriented? Fiber-oriented? or something else. And how should I best express my style? Should it extend to the background I use for my pictures, for example? Probably. The challenge is that I like to try new things a lot, and many of the projects I return to are quite simple, because I enjoy the simplicity, I guess. The other problem is that I don't have enough time (never enough time!) to really focus on this issue and iron it out. I've got this pesky graduate school business to deal with!

What's in your niche?